Interactive system can be found in all places, products and services because it is all about relationship to human being. Therefore interactive design should exist in everywhere where the relations are. For example, on the keyboard that you are using (think about why we have tiny projection on F and J key), emergency exit sign (why is the colour of sign green, not red?) and so on.
Relationship between people and products has became much more important these days. Manufacturing technology has less space to develop compare to the old time. Then I assume attentions, that used to be paid for efficient manufacturing, has shifted to interaction and people talk about it more often than ever.
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